Beerlao: Beer for the people
About Beerlao and Lao Brewery
Lao Brewery Co. or, Beerlao, was founded in 1973 and began with humble origins. Headquartered in the Province and Capital of Vientiane, Beerlao was a joint venture with foreign investors and local Lao businessmen. Annual beer production in the early days of Beerlao was modest: Three million liters of beer, 1.5 million liters of carbonated drinks and 120 tonnes of ice.
Beerlao was the original. We’ll call it the OG. First sold in 1973 on the local markets. Beerlao has since expanded its line to numerous alcoholic beverages, purified drinking water and carbonated drinks. They even have an IPA, popular these days in Texas, my home!
Beerlao: Lao Brewery Brands
Beerlao and Lao Brewery are not only brewing beer and alcoholic beverages. Lao Brewery also has a purified drinking water line along with a line producing and distributing carbonated drinks. From Beerlao to Tuborg, Carlsberg and Somersby. Lao Brewery continues to grow, expand and produce crafts known and enjoyed worldwide!
Beerlao: How it’s brewed?
If you didn’t know, grains are used for brewing beer. This is no different for the Lao Brewery. Locally grown, Lao Jasmine rice is used to ferment and brew Beerlao. Malts are imported from France and Belgium. Hops are imported from Germany, no surprise here.
Vision
To have people recognize us as a preferred provider of beer and beverage brands and to further improve our products to become a strong brand in Lao PDR, as well as in overseas markets.
Mission
To move into the future with our consumers and ensuring that our brands are their preferred brands by providing them with full-bodied tastes, total product satisfaction and identification with our products as an integral part of their successes in life.
History of Lao Brewery
Like many Southeastern countries, Lao has a complicated contemporary history. French colonial rule, Japan invades, USA invades along with Vietnam in the 1970’s and a regime take over in 1973. The 1973 Lao liberation led to a one system of rule. Lao Brewery Co was handed over to the state of Lao and foreign investors lost their shares of the company, as is typical protocol for socialist regimes.
Come 1993, foreign investors partnered again with the now State run brewery. These investors were from Italy and Thailand. The influx of cash obviously allowed for an opportunity to expand production and marketing efforts. Great news for Beerlao!
Where to buy Beerlao?
You can find these brands all around the world. USA, Canada, UK, Australia, New Zealand, South Korea, Ireland, Japan, Vietnam, Cambodia, France, Thailand, Denmark, Hong Kong, Macau, Switzerland, Mainland China, Singapore and The Netherlands.
Check your local retailer for supply, or perform a quick search online if you’re having a hard time locating within a country I’ve listed above. Enjoy!
Whose tried a Beerlao? Which one and how was it? Cheers, my friends! From Pakse, Lao. I write to you this evening along the Mekong, and yes, I sit here with a Beerlao as I watch this beautiful sunset (shown below). Thank you, Beerlao, Lao Brewery, LAO PDR and the numerous provinces, cities and towns I’ve been able to visit in Lao. Much love and respect.
Yours truly, scottstraveling
Sources
Beerlao.la
https://beerlao.la/brands/beer/?p=1#lao-brewery
scottstraveling
Scott
Travel blogger. Solo/budget traveler living on my terms, visiting and "living like a local" in unique and interesting places, some which most people don't hear about and certainly do not live in. It's an interesting lifestyle which I make happen on a modest budget. Join me, let's go!
